Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Following Nike's new and improved space at Santa Monica Place, PacSun at the adjoining Third Street Promenade has also just undergone a major upgrade to match its sophisticated new logo and rebranding.
The 4,281-square-foot flagship features a 22-foot illuminated graphic billboard above the storefront showcasing original artwork by local artist Tyler Spangler, a 22-foot retractable door the opens the entire store to shoppers, and dedicated shop-in-shop experiences for brands like Nike, Hurley, Vans, and Brandy Melville. More men's and women's brands in stock are RVCA, Stance, Gypsy Warrior, Billabong, and Kendall and Kylie Jenner's ongoing collab with the retailer.
PacSun Third Street Promenade is open Monday through Thursday from 10am to 9pm, Friday through Saturday from 10am to 10pm, and Sunday from 11am to 8pm.