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Consider this a sign that Goorin Bros. wants us to class up our headgear game. The SF-based millinery company has taken over snapback shop Hat Club's former space in Santa Monica, where it opened its fifth LA-area boutique last Saturday.
Located just around the corner from Third Street Promenade, the 569-square-foot space is decked out with mahogany cabinetry, gold-bedecked windows, and vintage decor for a brasserie-style vibe. In addition to the fourth-gen brand's beach-ready Panama and straw hats, the shop offers Goorin's entire collection of women's, men's, and children's toppers, including merch from its swanky Heritage line.
Goorin Bros. is open Monday through Wednesday from 11am to 7pm, Thursday from 11am to 8pm, Friday and Saturday from 11am to 9pm, and Sunday from 11am to 6pm.