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SF's The Bay Club Spending Millions to Create LA's Coolest Country Clubs

<a href="http://www.bayclubs.com/carmelvalley/">Bay Club Carmel Valley</a>
Bay Club Carmel Valley

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Soho House isn't the only members-only group making headlines in LA. We've just received word that The Bay Club Company, a San Francisco-based active lifestyle corporation has just acquired Spectrum Athletic Clubs in California, adding four campuses across 11 California locations: Santa Barbara, Thousand Oaks/West Hills, and two campus sites within Silicon Beach (covering Pacific Palisades, Santa Monica, Marina Del Rey, Playa Vista, El Segundo, Manhattan Beach, Hermosa Beach, Redondo Beach and the Palos Verdes Peninsula). With this move, Bay Club will launch the "first modernized country club network in Los Angeles—balancing fitness, sports, hospitality and family."

To ensure that its newly-acquired LA area clubs have the same snazzy look and feel as Bay Club's existing San Fran and San Diego locations (take a peek at SD's Carmel Valley club above) the company reveals that it will invest more than $10 million into the year-long project. "Members can expect to see hospitality upgrades including the introduction of The Bay Club Company's Seventy-Seven Social Club, Connect Business Suites, boutique retail shops,  full-service Sanctuary Spa, plus the expansion of their partnership with Los Angeles-based Café Vida. The Bay Club Company will also expand the Southern California sports offering to include tennis, golf, squash, basketball and indoor/outdoor aquatic complexes."

Shopping! Beauty! Fitness! Food! This won't be your grandpa's country club.