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Home Goods Haven Muji Slashes Prices in LA Stores Just To Be Nice

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Photo: <a href="http://www.instagram.com/elizabethdanielsphoto" target="_blank">Elizabeth Daniels</a>
Photo: Elizabeth Daniels

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MUJI has given us yet another reason to love its minimalist-cool home wares. Starting today, the Japanese retailer is permanently slashing prices on over 650 products at its US outposts, including its shops in Hollywood and Santa Monica.

The reduction applies to about one in four items online and in store, from clothing brushes (was $24.25, now $18), cat-shaped memo notes (was $6.50, now $4.50), rattan baskets (was $69.50, now $60), and more. Per a release, the move isn't "a sale nor a promotional campaign [nor] and imminent store closing"; it's all part of the brand's core philosophy of "zutto yoi ne," which means "always good prices."

Take a peek at what got the cut at MUJI's website here.