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Venice's buzziest block is becoming quite the Stateside launching pad for activewear imports. Tomorrow, fashionable fitness brands Mott 50 and Vipe are invading Mona Moore's former space on Abbot Kinney for a month-long pop-up shop.
Known for their innovative fabrics and figure-flattering silhouettes, both lady-led brands are debuting their latest collections at the space. In addition to its signature SPF-powered apparel (all their pieces are UPF50 certified), swimwear, and surf gear ($58 to $178), Mott 50 will introduce its first-ever kids range. European-designed, American-made label Vipe is rolling out its high-performance "dawn-to-dinner" spring line ($48 to $122) created by the designer formerly behind Stella McCartney for Adidas.
On top of stylish women's and children's workout apparel, accessories, and swimwear, the pop-up shop will also stock eyewear from British brand Finley & Co. The brands will hold court in the space through Thursday, April 30th.