clock menu more-arrow no yes mobile

Filed under:

Beverly Hills Is Redirecting Rodeo Drive Tour Buses to The Grove

Photo: The Grove
Photo: The Grove

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Supposedly due to potential safety risks and increased traffic congestion on Rodeo Drive's narrow streets but likely just a snobby preference, the city of Beverly Hills is quietly trying to push tourism out of its ritzy shopping stretches. Our sister site Curbed LA explains that back in January, "the city shut down its main tour bus loading zone at Rodeo Drive and Dayton Way, right by the Louis Vuitton store, and opened two new locations, one nearly a mile away on Third Street and another near Santa Monica Boulevard and Canon, just a hop up from the shopping district, but still too far for many tour-busing shoppers." Buses are now being redirected to The Grove and as far as the Citadel Outlets in Commerce.

If that's not enough, there's also a new proposal being discussed that would limit the weight of vehicles (i.e. tour buses and vans) in the Golden Triangle to either 7,500 pounds or 6,000 pounds.

Although The Grove is a perfect place to send out-of-towners, why limit their local shopping experience?