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Now that time-pressed shoppers can get everything from revolving wardrobes to nail wraps to Pharrell's favorite things at their doorsteps, it's safe to say the subscription service floodgates aren't shutting anytime soon. Joining the curated box game is eco-friendly fave Jouer Cosmetics, which is helping beauty buffs skip the makeup counter consultation altogether with its convenient new Le Matchbox service.
The quarterly subscription box ($45 each, or $65 for a one-time purchase) offers a selection of full-sized beauty bestsellers and new products tailored to each customer's skin tone and type. In honor of Beauty Week, we decided to put the personalized box to the test.
Below, we've documented the entire process—from the quick quiz to unpacking it all—and shared a few helpful tips from Jouer founder Christina Zilber.
The process begins with an eight-question questionnaire to determine your skin tone and type. It'll ask your eye color, whether your skin burns or tans, your top skin concern, and more.
Not gonna lie, we got stumped on the topic of jewelry. We answered with what looks best on our skin, not whether we prefer silver or gold. Our result: warm skin tone (yellow, golden, or peach undertones), which "[looks] great in earth-toned eye shadows, chestnut browns, and olive greens." Sounds about right.
For reference, the quiz states that cool skin tones have "pink or red undertones" and look best with "eyeshadows in silvers, pinks, greys, or jewel tones."
It's here! After a few days, a pretty pink box arrives with a welcome note and a special gift. Jouer tells us that some lucky customers might find a free makeup bag in their box.
We unpack the box and discover four full-sized products, two beauty tools, and a roll-on perfume sample. It's like Christmukkah up in here.
After giddily opening each product, we discover a Mineral Powder Blush in Peach Bouquet ($26) and a Hydrating Lipstick in Meredith ($24). The blush is an oil-free, light-diffusing powder that "[creates] a soft finish while Japanese green tea powder, vitamins A, C, and E protect against free radicals."
There's also a waterproof Creme Eyeshadow Crayon ($24) in Renaissance, a bronze plum hue with a rich pearl finish. The formula contains "marine botanicals to help preserve the suppleness and elasticity of eyelid skin," and the product includes a sharpener on the bottom.
We find a small sample of Jouer's Perfume Oil ($42 for the full-size version), a soft floral scent blended with gardenia, jasmine, and honeysuckle.
The box also includes a Flat Kabuki Brush ($14) and a Travel Eyelash Curler ($14), which both happen to be two of Zilber's faves.
The box comes with a handy guide to what's inside. For the first delivery, some boxes will include either a Daily Clarifying Treatment Oil ($48) or a Daily Repair Treatment Oil ($48); our box came with the latter, which "quenches and rejuvenates the skin" and is concocted with nutrient- and antioxidant-rich oils.
The first shipment also arrives with either a Hydrating Lipstick (which we received) or a Moisturizing Lip Gloss ($22), which keeps puckers kissable thanks to a blend of vitamin E, shea butter, and jojoba seed oil.
Now that you've scored a peek in the box (which totals $150 worth of merch!) read on below to find out Zilber's latest faves, what mistake not to make, and more.
What Jouer beauty products are you loving right now?
I'm loving our new face treatment oils. We offer Jouer Daily Repair Treatment Oil for anti-aging concerns and Jouer Daily Clarifying Treatment Oil for blemish-prone skin. I blend the two and apply morning and night. And, a day doesn't go by without [using] Jouer's Luminizing Moisture Tint, a sheer tinted moisturizer with major skin care benefits—it's my secret to glowing skin.
What are your go-to beauty tools?
I'm obsessed with [our] kabuki brush, which was meticulously designed so it can literally apply every product on your face, excluding eyeliner. [It's] perfect for on-the-go touch-ups of everything from foundation and concealer to powders. I leave one in my car and carry one in my purse at all times.
I'm also [in love with] Jouer's eyelash curler, which folds neatly into your makeup bag and rivals any metal curler on the market.
What's the most common mistake people make when selecting makeup for their skin tone?
Women tend to follow a trend or a celebrity they admire. For instance, they may read blue eye shadow is all the rage on the runway, or that Jessica Alba wears a specific lip color and they'll run out to buy the trend not considering their skin tone plays such a major role in whether a color works on you. They also fall into the makeup counter trap, buying the season's "latest look" without regard to how they'll actually look wearing Marsala eye shadow.
Jouer's Le Matchbox is $45 when you subscribe to the quarterly service or $65 as a one-time purchase; buy it here.