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This week, Nasty Gal's go-to architect and designer Rafael de Cárdenas revealed some exciting eye candy to expect at the cult-favorite e-tailer's second brick-and-mortar shop, opening this spring. Cárdenas tells Los Angeles Magazine that the 3rd Street Promenade location will have a "completely different vibe" than the Melrose boutique, offering Santa Monica shoppers nearly 10,000 square feet of retail therapy.
The architect worked with founder/former CEO Sophia Amoruso on Nasty Gal SaMo's innovative design, which also will feature a neutral palette, "clear walkways [that] will lead shoppers through the different branding experiences" and "central cage-like gathering areas where special items are displayed."
Similar to the Melrose location, the store will host a prominent shoe display, deep blue carpeting, and cool one-way mirror glass in the fitting rooms. "I think they’re really beautiful and elegant," adds Cárdenas. "They make you want to spend time there, and that’s important to a brand."