Twitter"> clock menu more-arrow no yes

Filed under:

Nasty Gal's Huge SaMo Shop Will Have Clear Walkways, Fancy Fitting Rooms

Photo: <a href="https://twitter.com/search?q=nasty%20gal%20santa%20monica&src=typd">Twitter</a>
Photo: Twitter

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This week, Nasty Gal's go-to architect and designer Rafael de Cárdenas revealed some exciting eye candy to expect at the cult-favorite e-tailer's second brick-and-mortar shop, opening this spring. Cárdenas tells Los Angeles Magazine that the 3rd Street Promenade location will have a "completely different vibe" than the Melrose boutique, offering Santa Monica shoppers nearly 10,000 square feet of retail therapy.

The architect worked with founder/former CEO Sophia Amoruso on Nasty Gal SaMo's innovative design, which also will feature a neutral palette, "clear walkways [that] will lead shoppers through the different branding experiences" and "central cage-like gathering areas where special items are displayed."

Similar to the Melrose location, the store will host a prominent shoe display, deep blue carpeting, and cool one-way mirror glass in the fitting rooms. "I think they’re really beautiful and elegant," adds Cárdenas. "They make you want to spend time there, and that’s important to a brand."


Nasty Gal Santa Monica

1254 3rd Street Promenade, Santa Monica, CA 90401, USA