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Revolve Launches Bridal, Continues Global Domination

Photo: Revolve
Photo: Revolve

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It's a busy week for Revolve. Hot off announcing its acquisition of the talented group behind Lovers + Friends, the LA-based e-commerce favorite has just announced the debut of The Wedding Shop, a new resource for unique bridal wear.

"With a fresh perspective on bridal wear, Revolve will have an unparalleled selection of contemporary dresses for the modern bride, that are both elegant and feminine, but with a touch of bohemian charm," says the press release. The new venture will kick off with a weekly video series featuring actress/blogger Jamie Chung as she prepares for her own wedding. Chung's six bridesmaids will all be wearing exclusive, custom-made dresses from Revolve.

Adding to the fun is the release of an exclusive dressed inspired by For Love & Lemons designer Gillian Kern's gown she created for her wedding. Revolve adds that the Gillian Dress "is simply delicate, with intricate lace details distinct to the brand and a flutter on the sleeve that evokes one in the heart."

Shop it Revolve's collection of designers for brides (Rachel Zoe, Alice + Olivia), bridesmaids (Tibi, Whitney Eve), accessories (Luv Aj, Elizabeth and James), lingerie (Wildfox, Only Hearts), gifts (Sachi, Gorjana), shoes (Stuart Weitzman, Dolce Vita), and guests (Lover, Zimmermann) now.