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Luxe Jewelry Guru Jaimie Geller on Spring's Bling Trends, New Faves, More

Photos: Jaimie Geller
Photos: Jaimie Geller

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The next time you're looking to invest in artisan accoutrements along the lines of Jacquie Aiche and Zoe Chicco, make it a point to see Jaimie Geller at Pacific Palisades's stylish shopping stretch. From minimalist finger candy to edgy-cool earrings to gem-bedecked bangles, the former stylist and fashion buyer stocks every cut and style to fit every budget-less collector's bling box at her namesake fine jewelry boutique.

Founded in 2008 by Geller and her husband, Michael, the coastal space reflects the couple's Cali-cool, red carpet-ready aesthetic: think diamond-studded earcuffs by Carbon and Hyde ($575), pink sapphire necklaces ($3,625), and rainbow moonstone bracelets crafted from 14k rose gold ($4,620), to name a few pieces.

We sat down with the stylish shopkeep to chat about what inspired her to open her store (which counts stars like Emily Blunt, Kate Hudson, and Melissa Rivers among its frequent shoppers), her predictions for spring and summer bling, a few of her latest finds, and more.


Stacks and stacks of bejeweled stunners by designer Suzanne Kalan.

What inspired you and your husband to open the boutique?

About eight years ago, after we had our first child, we knew we wanted a larger family and the freedom and flexibility to spend time with our kids. We decided to combine our two passions, jewelry and fashion, and opened our store. Most important to us was that neither quality nor style would ever be compromised, and that family would always come first.

What do you look for when deciding what to stock in the shop?

When I introduce a new line, I always make sure the collection stands apart from anything else that I currently have in my store. Quality is also really important to us. Having worked in fashion for years, I am always looking at the aesthetic but when it comes to fine jewelry, how it is made is so important. If my husband—who has worked in the business for years—says the quality is lacking, it's a no-go.


What are the big jewelry trends you're expecting for spring and summer?

It's still all about stacking and layering. The last few years we were layering dainty things, like rings, necklaces, and bracelets. Going forward, you will see a lot more layering of statement pieces mixed in with the more delicate. Also, for spring and summer it's all about color: colored stones, including lots of rubies and emeralds.

Also look for major stacking on the hands—from the traditional wear all the way up to stacked midi rings across all of the fingers and knuckles.

And finally, the more earrings in your ears the better and different for each side, like fewer identical pairs.


Jewelry designer Andrea Fohrman's celestial-inspired pieces.

Who are the newest designers you've added to your boutique?

We just added Andrea Fohrman. I am obsessed with all of her rainbows and her one of a kind statement pieces.  We've been through the personalized initial pieces but Andrea does a collection that depicts the phases of the moon. It's so original. I love it so much I just got one for myself to represent each of my son's birthdays.

What specific pieces are you really loving right now?

I'm all over the place with this! I love so much! My AS29 rainbow collection and midi rings, all of the personalized Jemma Wynne bangles and open rings, Jacquie Aiche's diamond crescent, Andrea Fohrman's large rainbow necklace, Kismet by Milka's pave ruby ring, Arik Kastan's double moonstone cigar band, Carbon and Hyde's Cinderella bubble ring. Oh and my absolute favorite must have: Suzanne Kalan's baguette bangles!

Where are a few of your favorite places to shop, drink, and eat in LA?

For shopping, Elyse Walker and Switch Boutique. For eating and drinking, Giorgio Baldi, Capo, and Nobu.

Jaimie Geller

Pacific Palisades Commercial Village, 15310 Antioch Street, Pacific Palisades, CA 90272, USA