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LA's DSTLD isn't the only digital denim brand giving jeanswear junkies the IRL treatment. Starting this Thursday, NYC-based label Talley is bringing its LA made-to-order merch to Silver Lake, where its first West Coast pop-up shop is (fittingly) holding court in a former laundromat on Sunset Boulevard through next week.
Founded by industry vet Benjamin Talley Smith (he's been behind the jeans scene of brands like Earnest Sewn, Rag & Bone, Helmut Lang, and Alexander Wang's denim debut), the game-changing label is known for being up front with its denim process, which allows customers to track their order from start to finish. At the pop-up, expect to find a limited run of ready-made women's and men's denim ($228 to $378) a variety of cuts, fits, and washes, including bestsellers (the Reid and Lola for the ladies; the Jaeger, Costello, and Raw for the gents). Denim devotees can also order custom pairs, which takes 10 to 14 days to create.
Talley NYC will be open Thursday, March 26th to Tuesday, March 31st from 11am to 7pm daily.