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Agent Provocateur is on a mission to fill out America's budget-strapped boudoirs. Following its New York and London outposts, the luxury French label finally debuted its first West Coast boutique for L'Agent, its lower-priced underpinnings line designed with renowned sexy Spaniard sisters/actresses Mónica and Penélope Cruz.
Located next door to Alice & Olivia in the very buzzing Melrose District (and not far from Agent Provocateur's flagship off Fairfax), the cozy shop offers the affordable label's spring/summer range of racy lace bras, thongs, bodysuits, hosiery, swimwear, fragrance, and more ($30 to $275). Also on the racks is the brand's majorly marked-down holiday collection; we spotted the Esma slip for just $46 (orig. $140).