East Coast Beauty Retailer Bluemercury Eyes SaMo for First LA Store

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The nation's largest and fastest-growing luxury beauty retailer and spa is finally heading to LA. This April, D.C.-headquartered Bluemercury is set to open its 62nd location in Santa Monica at 1402 Montana Avenue. We hear that the space will offer the shop's abundant roster of more than 90 in-demand, high-end beauty brands—including Estée Lauder, La Mer, Clarin, NARS, Caudalie, and Bobbi Brown—as well as generous samples with each purchase, which will be perfect for your travel beauty bag.

"We go out of our way to get you what you want—or get you the samples to try if you're not sure," says Harvard Business School graduate Marla Malcolm Beck, who founded the company with her husband in 1999. "If we can exceed your expectations the first time you walk in the door, you'll be a customer for life, and that's exactly why we've been able to develop the following we have across the country."

Stay tuned for the official opening date.