Paper Crown and Rifle Paper Co.'s pop-up shop at The Grove is the stuff of every Super Pinterester's daydreams, but really, is anyone at all surprised? Reality star-turned-designer Lauren Conrad and the stylish stationery brand's founder/illustrator, Anna Bond, unveiled their very charming collaboration during a preview this morning, just in time to dress us all for this weekend's floral-filled festivities.
Filled with every colorful piece from the clothing, stationery, and accessories collab $128 to $298 for apparel; $4.50 to $40 for paper goods and iPhone cases), the pretty Parisian-inspired pop-up also offers items from both brand's regular collections, plus finds from Conrad's globally-conscious Little Market. After lusting over the entire Valentine's Day-ready spring range, we had a chat with the fashionable collaborators about their Pinterest obsessions, where they shop online, and more.
What are your favorite pieces from the collection?LC: I love the cards, the phone cases, the journals…all the things! I think the cards are great; I’m someone who collects cards because I feel like it’s always someone’s birthday and then you don’t have a birthday card. I like to buy them ahead of time and I have boxes of them all organized. It’s only because I’ve failed so many times.
Where are your favorite stores to shop in LA?
AB: I feel like I haven't been here enough, I'm usually just here for work.
LC: I'm the worst, I’m all online! I have a very regular schedule and I’m such a loyalist to brands. And honestly between the two lines I shop so little now. It’s odd to have a day where I’m not wearing at least one piece from my brand. I shoot Kohl’s every other month and I leave with three trash bags full of clothes. I take all the samples—I didn’t realize I could do that until two years ago.
How about online, what are your top e-shops?
AB: I shop a lot on ShopBop, [the order] comes in like one day. I shop at a lot of random places, usually I’m looking for something specific, so it just depends on the store that has it.
LC: If I’m looking for something special, I love Net-A-Porter. Anthropologie and J. Crew, too. Now we’re at a point where if you’re looking for something, there are websites like ShopStyle that have everything. You don’t even need to know where you’re shopping.
Everything in here is so Pinterest-worthy. Are either of you super Pinners?
AB: I have an account, but I actually can’t remember my password right now and I can’t figure out how to get in. Every time I go on there I feel like it starts messing me and I just go down this rabbit hole of looking at other people’s stuff. I try to stay away from it as much as possible.
LC: I feel like that’s good because it keeps your work original. For me it’s mostly lifestyle, interior decorating, it’s all rooms for me and little inspiration things, like hairdos.
Are there any boards that you follow religiously?
LC: I don’t, and I actually feel bad for anybody that follows me because it’s so random. I’m not the cute Pinterester that finds the cuter shot of [a product], it’ll be like a Pottery Barn lamp. I'm addicted to [interior design and] I’ll send contractors photos of stuff, and I sometimes crop out the Pinterest stuff.
This post has been updated to include pricing.
Paper Crown x Rifle Paper Co.'s pop-up at The Grove is open Friday, February 13th from 10am to 10pm, Saturday from 10am to 9pm, and Sunday from 10am to 6pm. Open by appointment and limited walk-ins; schedule your visit online here or by calling (323) 900-8080.