PETA Convinces James Perse to Stop Selling Angora Wool

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

After seeing PETA's depressing exposé of the angora-wool industry, LA purveyor of luxury knits James Perse has decided to officially ban angora wool from its collections. PETA announced the news in a release, along with graphic details about how the rabbits are abused in the process of making these garments.

"As customers increasingly turn away from angora, James Perse's forward-thinking decision makes sound business sense," PETA EVP Tracy Reiman explains. "Many companies have already dropped angora from their shelves, and PETA is calling on others to follow their kind example."

James Perse joins more than 100 top brands who have taken a similar stance, including Calvin Klein, Tommy Hilfiger, Ann Inc., and H&M.