clock menu more-arrow no yes

Filed under:

Kardashian Go-To Jen Atkin Is Launching the Diptyque of Haircare Lines

Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Given that everything the Kardashians touch turns to social media-driveninternet-breaking gold, it's no surprise that the famous family's inner circle is building their own wildly successful mini empires. Case in point: Jen Atkin—the frequently-requested Andy LeCompte Salon stylist who now masters the manes of Kim, Khloe, Kourtney, Kendall, and Kylie.

Earlier this year, Atkin launched Mane Addicts—a hair-related platform that also hosts Mane University, a series of master classes joined by celebrity subjects. (Catch our play-by-play of a recent MU class starring Atkin client Chrissy Teigen here.) Looking to take her social presence and industry experience to the next level, Atkin is set to unveil her debut haircare line next year—and industry pros predict that it will "generate $7 million to $9 million at wholesale in its first year on the market," WWD reports.

Ouai (pronounced "Way") Haircare will feature 21 products, including three biotin-based supplement sets, and prices will range from $24 (dry shampoo, supplements, hair spray) to $32 (treatment masques). As far as packaging, Atkin reveals that her line will offer a "sophisticated look and feel" with "the minimalist leanings of Diptyque and Byredo."

Look out for Ouai Haircare at Sephora in March 2016. OuaiHaircare.com will also offer a subscription program.