Although launching a swimwear collection in the thick of fall might be risky for some, For Love & Lemons is always game for a challenge. After all, the LA-based line is known for pushing the envelope in more ways than one (cue this steamy collab with Nasty Gal), and to be honest, it would be a little off-brand for them to cover up anyway.
To toast their brand's fifth year in existence, FL&L co-founders Gillian Rose Kern and Laura Hall present a swim line that is a complete celebration of their unapologetically provocative aesthetic, offering 16 super-skin-baring bikinis and one-piece suits ($162-$337), and six coverups ($252-$355). Design highlights include "slimming contrast panels, engineered underwire to hold shape, intricate strap details that turn basics into statement pieces, lace-scalloped finished edges, and hand-designed crochet artwork in creative patterns."
See the full collection here and shop your favorite piece when it hits FL&L online at midnight.