IWC Schaffhausen's First West Coast Watch Wonderland Arrives on Rodeo Drive

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Luxury watch wearers has scored another source for sexy timekeepers. Earlier this month, haute horologist IWC Schaffhausen unveiled its first West Coast watch wonderland on Rodeo Drive.

Landing between Coach and Tod's in Tourbillon's former shop, the 2,366-square-foot two-story boutique features the Swiss luxury brand's men's watches, like the sleek Portugieser Sidérale Scafusia (its "most exclusive and complicated mechanical watch"), the modernist and masculine Ingenieur, and a limited edition version of its Big Pilot's Watch made of "high-tech ceramic and titanium with a stunning blue dial." (Fancy.) Interior decor highlights include a 1920s Art Deco-inspired vibe and a VIP lounge.

IWC Schaffhausen is open Monday through Saturday from 10am to 6pm.