Are All the Cool Kids Moving to Playa Vista?

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Although it's no surprise that Hollywood and Downtown are Millennial magnets, there is one beachside nabe that has become an unlikely favorite for stylish LA residents born between the early 1980s and early 2000s.

Our sister site Curbed LA notes that a new report from commercial real estate firm Jones Lang LaSalle used US Census information and their own research to discover that Millennials significantly outnumber Baby Boomers in three Los Angeles neighborhoods: Playa Vista, Hollywood, and Downtown. Yup, Playa Vista (also known as Silicon Beach 2.0). In the report, Millennials make up 32% of the population, while Boomers only reflect 17%.

This is fantastic news for Playa Vista's new live/work/play development The Runway, which we've been tracking the progress of for month. Although the artsy outdoor project already includes a Whole Foods and theater, they best expedite their plans to open a YogaWorks and The Studio (MDR) if they want to grab attention while the 'hood is hot.