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In all our years of covering designer/fast-fashion collabs, we can safely say that the Balmain x H&M partnership has induced the most pandemonium. Cast in point: last night's VIP shopping event at H&M West Hollywood was filled with celebrity appearances—and they weren't just there for a red carpet moment.
These stars were genuinely fanatical about the collection, shopping it an hour before the 7pm diehard linegoers outside of the store, grabbing all designers Olivier Rousteing's (semi) accessibly-priced creations, most popular of which were the bedazzled dresses (starting at $549), oversized blazers (also $549), graphic tees ($34.99), faux fur coats ($149), and clutches ($34.99). Famous faces in the house included Jaime King, Cindy Crawford, Kaia Gerber (Cindy's daughter), Dylan Penn, Ashley Benson, Christina Milian, Selma Blair, Sarah Hyland, Chris Brown, Tyga, Jessica Szohr, Michelle Trachtenberg, Cat Deeley, Lydia Hearst, Mena Suvari, and Olivia Holt.
See above for a glimpse at the frenzy—which included a cameo from dedicated superfans already in line for today's public launch—and go here to learn hour to shop it at select LA H&M stores at 8am.