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Breaking: Wildfox's Founder Scores a Huge New Role at Planet Blue

Planet Blue

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Earlier this month, we questioned whether Wildfox founder Kimberley Gordon was heading to Planet Blue after the LA-based retailer tapped her for its gorgeous fall lookbook. As suspected, Planet Blue exclusively tells us that she has been named Director of Photography.

Although we're not sure exactly where this leaves her relationship with Wildfox, she is now being referred to as the brand's "former" creative director, in addition to its founder. All we can say is Planet Blue's lookbook game is about to reach seriously dreamy heights under Gordon's direction.