Sleek H&M Spinoff Cos's Minimalist-Cool Beverly Center Shop Opens This Friday

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As suspected, minimalist-cool label Cos is indeed opening this week. Per the pop-up happy brand, its newest boutique officially arrives at the Beverly Center this Friday, just in time for next week's major retail therapy holiday.

Landing in Kitson's old space on the 6th floor, the shop is the stylish H&M sibling's third SoCal outpost after its South Coast Plaza and Beverly Hills stores. Now if we can only nail down the next coordinates of the Swedish fast fashion label's other brand, & Other Stories—seems like a likely contender for The Grove's mysterious new shop with a "storied" name, no?