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The Grove Is Landing a Mysterious New Shop with a 'Storied' Name and More

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The Grove

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The Grove is seeing tons of action these days. In addition to welcoming tween wonderland Brandy Melville, the buzzing shopping center's directory is scoring a mysterious new retailer and an expanded Vince shop.

An eagle-eyed reader points out that Cali-cool label Vince is moving into the space formerly occupied by Nike, which took over Abercrombie & Fitch's shuttered shop. That's not all: the tipster also notes that beachy dad brand Tommy Bahama is no more, and that its shop is now covered with black plywood that simply notes, "Coming Soon: A New Company with a Storied Name." Some further Instagram stalking shows photographic confirmation of the curious storefont, but the teaser's font and style aren't quite clear enough to crack.

Interesting, indeed. We'll be digging into this and will share an update when we find out.

The Grove

189 The Grove Drive, Los Angeles, CA 90036 323-900-8080 Visit Website