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Inside Helmut Lang's Ultra-Minimalist LA Flagship on Melrose

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We expected some housekeeping when Helmut Lang decided to make another move on Melrose Avenue last year, and the brand's new digs reveals just how dedicated it is to keeping its minimalist vibes alive. As promised, the sleek NYC-based label unveiled its relocated LA flagship in the West Hollywood Design District yesterday.

Set in a former art gallery, the brand took over its former installation space and renovated the 7,000-square-foot space into a sun-filled homage to both its minimalist roots and the West Coast. Designed by Standard Architecture, interior elements include a mid-century inspired room with an indoor garden created by David LaForga and retro-modern seating, a custom concrete sculpture by Mark Hagen, stainless steel millwork, custom Venetian plaster finishes, and more.

As far as what's in store, expect to find Helmut Lang's fall/winter women's clothing, denim, footwear, and accessories collections alongside its re-launched fragrance line. Lest shoppers be bothered with sifting through for their size, only one item of each style is artfully showcased on the sales floor (staff will grab more merch for you in the back).

Note that the boutique doesn't stock men's merch, but Brentwood outpost and select retailers stock plenty of it. Explore more inside the ultra-modern boutique above and swing by Monday through Saturday from 11am to 7pm and Sunday from 12 to 6pm.