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Artful Women's Label Negarin London Is Staying on Abbot Kinney Permanently

Negarin London/Instagram

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On top of attracting talents from across the States, Abbot Kinney's mix of indie and commercial cool is convincing its overseas visitors to set up permanent shop. Following its summer pop-up shop, playful womenswear label Negarin London is relocating across the street and staying in Venice for good.

Landing next door to Industry of All Nations, the boutique will be the Brit label's first Stateside flagship. Designer Negarin Sadr's artfully modern, apparel is expected to settle into a permanent shop "in the coming few weeks"; expect it to stock her pastel-hued fall/winter collection alongside buttery leather bags by Mezzi and LA's own LA-based Shaffer, stylish wetsuits by surfer-turned-designer Kassia Meador, candles by Missoni, and more.

Negarin London

1121 Abbot Kinney Blvd, Venice, CA 90291, USA