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New York Spa and Shop CAP Beauty Is Bringing Its Eco-Friendly Essentials to LA

NY Times

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Given that LA has become a go-to for natural beauty thanks to green goddesses like Shiva Rose and the mindful masterminds behind Earth Tu Face, it's a smart move for New York's CAP Beauty (an acronym for clean and pure) to make its way out here. Known for housing a stylish selection of superfood-driven, herb-infused, natural beauty and skincare products from around the world, CAP is set to open its first LA shop next year. But first, a pop-up.

November 6th through 12th, CAP is coming to Jenni Kayne Brentwood to offer Angelenos its well-curated eco favorites, plucked from around the world. Expect brands like Zoe Organics, RMS Beauty, and May Lindstrom. As for its co-founders, fashion vets Kerrilynn Pamer and Cindy DiPrima have been friends for 20 years, sharing a love for wellness and an even deeper love for refined and inspired living. They founded CAP Beauty with "a mission to merge the worlds of natural wellness and design with the ultimate goal of reframing the conversation around beauty towards wellness, radiance and vitality—not chemical, surgical, shiny or one size fits all." Nice.

Give CAP's e-shop a spin here and stay tuned for more!