A Sleek New Concept Shop Called Reservoir Is Heading to Silver Lake

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With no signs of slowing down, Silver Lake's unique retail streak continues with the upcoming upcoming opening of Reservoir, a sleek and minimalist fashion mecca founded by NYC transplants Aliza Neidich (former PR maven at Valentino) and Alissa Jacob.

Joining the hipster neighborhood's charming shopping stretch The Corner which already features Clare V., Sweet William, Dream Collective, Mission Workshop, and Shinola Detroit, Reservoir's neighbors also include En Soie and The Sweat Spot. The shop will feature cult-favorite fashion hand-picked by Neidich and Jacob, with a range of designer highlights that include Rag & Bone, Ryan Roche, Alexander Wang, Ellery, Linda Farrow, Sidney Garber, Wendy Nichol, Jennifer Fisher, and Anita Ko.

Explore Reservoir's gorgeous e-shop for a taste of what to expect, and stay tuned for more opening details.