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A Budget-Friendly Bohemian Relaxation Sanctuary Lands on Beverly Boulevard

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While there are plenty of R&R retreats not far from LA, bohemian daytrippers can ditch the vacay planning headaches (and money) by checking into one of our city's latest stress-reducing haven. Enter The Now, an incredibly cool and stylish massage parlor inspired by a blogstar-frequented paradise.

After experiencing heart-breaking losses in their families, co-founders Amy Krofchick and Erica Malbon channeled their pain in a positive way and opened the serene studio on Beverly Boulevard, not far from The Grove. Drawing inspiration from Tulum's Coqui Coqui Hotel, the luxurious mind/body/soul-healing space offers an instant boho-modern getaway with cool cacti, globally-inspired decor, minimalist furniture, and more stylish touches.

On the menu, expect a range of treatments for just $35 for 30 minutes and $60 for 60 minutes, with add-ons ($5 to $10) like aromatherapy and the detoxifying power cleanse. Ready for prime relaxation? Walk-ins are welcome; those not living in the now can book a rubdown sesh in advance here.

The Now opens on Wednesdsay, November 4th. Hours will be Tuesday through Sunday from 10am to 10pm. Closed Mondays.