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Nyx Cosmetics's Hi-Tech, Budget-Friendly Beauty Shop Arrives in Arcadia Today

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Sephora at The Grove isn't the only makeup mecca that debuted today. Over at Westfield Santa Anita in Arcadia, LA-based company Nyx Cosmetics opened its first brick-and-mortar boutique this morning.

Located on the second floor, the 1,012-square-foot shop features a bevy of hi-tech touches, like a beauty bar with virtual tutorials and digital screens with non-stop content streams. On the shelves, expect to find Nyx's full range of budget-friendly cosmetics and beauty tools for eyes, face, lips, nails, and more, including limited-edition sets and makeup storage.

Next up for Nyx: stores at the revamped Del Amo Fashion Center (Friday, October 9th) and Victoria Gardens in Rancho Cucamonga (Friday, November 6th). See this weekend's full sched of grand opening festivities here.

Nyx Cosmetics at Westfield Santa Anita is open Monday through Saturday from 10am to 9pm and Sunday from 11am to 7pm.

Westfield Santa Anita

400 S Baldwin Ave, Arcadia, CA 91007 (626) 445-3116 Visit Website