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Although International Day of the Girl was two days ago, there's no reason not to toast the cause 24/7/365. In honor of the gender education and equality initiative (and maybe snag some future shoppers in the process), luxury retailer Barneys New York is highlighting the campaign at its stores across LA.
The department chain teamed with non-profit org The Girls' Lounge and fashion insiders—including LA designer Maria Cornejo, Kelly Osbourne, and fitness-obsessed It girl Hannah Bronfman—to boost awareness of the #GirlPossible campaign, which also supports FLOTUS Michelle Obama's globally-focused Let Girls Learn initiative. In addition to showcasing wise words of crowd-sourced advice on its windows, the retailer is also featuring in-store installations with video content and visual displays (take a peek below).
"We went from a moment to a movement because there's power in the pack—it's all about collaboration. With Barneys, anything is possible when we collaborate," The Girls' Lounge founder Shelley Zalis tells us. "Change happens when you take the first step and most importantly when you believe in yourself. Discover your strength and own it. As Oscar Wilde said, 'Be yourself, everyone else is taken.'"