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While Rodeo Drive is enjoying its own resurgence, aughts-era celeb playground Robertson Boulevard's northern stretch will soon be a capsule of cult-coolness, thanks to L'Eclaireur's massive flagship. The legendary Parisian retailer's first-ever Stateside boutique is expected to make its grand debut this March, so we stopped by to see the West Hollywood Design District space's ongoing French facelift at 450 N. Robertson Blvd.
Located in the three-story building formerly occupied by retired celebrity florist David Jones—who put the entire complex on the market a few years ago for just under $8MM—the 6,460-square-foot space is next door to Stacey Todd and just a stone's throw from high-end havens like H. Lorenzo and Maxfield, and it'll be "neither a boutique nor a gallery, but something different," as founder Armand Haddad told WWD last October. Window coverings are keeping curious passersby from peeping the full progress, but a sneaky peek through the first floor window reveals zero trace of Jones's once-"rococo" abode.
· L'Eclaireur [Official Site]
· HUGE: Cult-Fave Parisian Shop L'Eclaireur is Heading to LA [Racked]
· Avant-Garde French Shop L'Eclaireur Invades WeHo Next Year [Racked]