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Lululemon is hoping to
indoctrinate inspire a new generation of yogis, starting with its tween activewear line, Ivivva. The yoga-inspired athletic apparel stalwart opened the first LA boutique for its youth-oriented label at Plaza El Segundo, where it's just steps away from brand's grown-up shop.
Geared towards girls ages 4 to 14, Ivivva offers stylish athletic clothing and accessories for an array of activities, from yoga to to running to after-school hangouts. The boutique also offers plenty of space for downward dogs, cartwheels, and more, allowing shoppers to put their merch to the test first. Similar to its parent company's optimistic flagship, the tween boutique hosts free in-store sweat seshes and events, like their aspirational Dreams & Goals meet-ups.
Ivivva is open Monday through Saturday from 10am to 8pm and Sunday from 11am to 6pm.
· Ivivva [Official Site]
· Photos: Lululemon's Big, Beautiful Flagship Arrives in SaMo [Racked]
· Lululemon's Warehouse Sale Is So Crazy It Has Its Own Twitter [Racked]