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Jeremy Scott on How SoulCycle Inspired Moschino to Ditch Rodeo

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A photo posted by Jeremy Scott (@itsjeremyscott) on


Fresh off debuting Moschino's first-ever flagship in the West Hollywood Design District, creative director Jeremy Scott sat down with WWD and revealed a few interesting things—namely, how a sticky-fingered car crook and his obsession with one particular Racked Fit Club fave inspired him to open Moschino on sleepy Beverly Boulevard. In a chat with the industry trade pub, the LA designer says that he passed up the 3,700-square-foot space while searching for a new studio of his own several years back.

"Someone had stolen the taillights off my G-Wagen [recently] and I was like, 'I can't drive around like this,'" Scott reveals. "I went to Mercedes-Benz Beverly Hills because it's on my way home from SoulCycle [...] and from there is where I spotted this space again with new eyes, five years later." The Insta-obsessed designer adds that he decided to ditch swanky Rodeo Drive because "I drive down nearly every day to go to SoulCycle [and] I see people, and I see people taking pictures, but I do not see shopping bags."

Other note-worthy tidbits: He doesn't get a free pass at SoulCycle ("I swear I could be [their] publicist"), he may not throw his annual Adidas rager at Coachella this year (who will fill that void now?), and he has no plans to leave the City of Angels anytime soon ("I'm happy here...You do your best work where you are happiest"). Read the full interview here.
· Jeremy Scott [Official Site]
· Moschino [Official Site]
· Jeremy Scott Discusses New Moschino Space [WWD; sub req'd]
· Moschino's Marvelous Stateside Flagship Arrives on Beverly Blvd [Racked]

SoulCycle Beverly Hills

9465 Wilshire Blvd, Beverly Hills, CA 90212 (310) 675-7685 Visit Website