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Last year, we called North Beverly Drive the new Rodeo Drive. The ritzy shopping stretch's ears must have been buzzing, because within the last few months Rodeo has been making a slow and steady comeback. Eager to reclaim its must-stop destination status, the street has unveiled a handful of new sights, from renovated storefronts (Gucci, Burberry, Coach, Saint Laurent) to new openings (Zadig & Voltaire, Vera Wang, Dsquared2). This is precisely why Rodeo rent is currently higher than ever.
WWD reports that rent for a 2,000-square-foot space or larger will set a brand back $600 to $700 a square foot per year, which can quickly add up to "$800-a-year, or $67 a month, territory."
The piece also notes that design trends for these stores "seem to fall into four stylistic camps: black, white, mineral or metal. Speaking of new designers, it's revealed that Louis Vuitton is currently in the thick of a major makeover and Chanel just bought the adjoining space next door to its current home. A bigger and better Chanel Rodeo? We're not mad.
· Store Design in Focus on Rodeo Drive [WWD]
· Peek Inside Saint Laurent's Best & Biggest Shop in the World [Racked]
· Maje's First LA Shop is Coming to Bev Hills, Opening Nov 26th [Racked]