clock menu more-arrow no yes mobile

Filed under:

Saint Laurent & More Swanky Stores Help Revive Rodeo Drive

Saint Laurent Beverly Hills
Saint Laurent Beverly Hills

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Last year, we called North Beverly Drive the new Rodeo Drive. The ritzy shopping stretch's ears must have been buzzing, because within the last few months Rodeo has been making a slow and steady comeback. Eager to reclaim its must-stop destination status, the street has unveiled a handful of new sights, from renovated storefronts (Gucci, Burberry, Coach, Saint Laurent) to new openings (Zadig & Voltaire, Vera Wang, Dsquared2). This is precisely why Rodeo rent is currently higher than ever.

WWD reports that rent for a 2,000-square-foot space or larger will set a brand back $600 to $700 a square foot per year, which can quickly add up to "$800-a-year, or $67 a month, territory."

The piece also notes that design trends for these stores "seem to fall into four stylistic camps: black, white, mineral or metal. Speaking of new designers, it's revealed that Louis Vuitton is currently in the thick of a major makeover and Chanel just bought the adjoining space next door to its current home. A bigger and better Chanel Rodeo? We're not mad.
· Store Design in Focus on Rodeo Drive [WWD]
· Peek Inside Saint Laurent's Best & Biggest Shop in the World [Racked]
· Maje's First LA Shop is Coming to Bev Hills, Opening Nov 26th [Racked]

Chanel Robertson Boulevard

125 N Robertson Boulevard, Los Angeles, CA 90048 310-278-5505 Visit Website