The Hundreds Goes Huger with A New and Improved Flagship

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The smartypants founders behind The Hundreds, though not exactly known for their civil obedience, like to keep the peace on the streets—which sorta explains why they decided to casually unveil their renovated flagship at ultradope Fairfax Avenue in late November (and on Black Friday, no less).

In a chat with co-founder Ben Hundreds (née Shenassafar), California Apparel News notes that the LA streetwear label's Rosewood Avenue boutique tripled in size from 400 square feet to 1,200 square feet (they took over each of their next-door neighbors's spaces), and that it's literally much cooler than RSWD 1.0. "The goal was to keep the feel of the shop the same," Shenassafar tells the industry trade pub. "We got some air conditioning finally." In addition to an expanded footprint, the Agyness Deyn-worshipping lifestyle brand's new-and-improved store features a neon sign inspired by co-founder Bobby Hundreds's brand building knowledge, plus a library filled with music and pop culture books.

The Hundreds is open Monday through Saturday from 11am to 7pm and Sunday from 12pm to 6pm.
· The Hundreds [Official Site]
· A Peek in the Hundreds' Flagship Remodel [CAN]
· The Hundreds: From Law School to Fairfax [Racked]
· Where to Shop & Grub at Streetwear Mecca Fairfax & Melrose [Racked]