Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Ladies and gentlemen, Moschino has landed! After revealing the Italian fashion house's grand opening date last week, you can bet that we were the first at the scene to document the luxury label's LA debut in the West Hollywood Design District. Open as of 10am today, the brand's approximately 3,700-square-foot LA flagship is also its only Stateside outpost.
Contrasting creative director Jeremy Scott's printastic and playful designs, the big and bright boutique boasts minimalist white walls and shiny steel shelving—all the better for displaying brand's latest women's and men's ready-to-wear collections, like its Barbie-inspired capsule and that Coca Cola-inspired spring range. Also on the racks are Moschino's cheeky phone covers and biker jacket bags; sadly, staff tells us that the label's Cheap and Chic line won't be stocked here. Explore more inside the massive shop below and give Moschino a warm LA welcome until 6pm today.
Moschino is open Monday through Saturday from 10am to 6pm and closed Sunday.
· Moschino [Official Site]
· Yes! Moschino's First West Coast Shop Opens in WeHo Next Week [Racked]
· Breaking! Moschino's First West Coast Shop Headed to WeHo [Racked]
· Biker Backpacks, Ankle Cuffs: Jeremy Scott's Moschino is Here! [Racked]