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Wildfox LA Store

By Natalie Alcala
  • Photos by Elizabeth Daniels
  • Why did it take so long for Wildfox to open a store? "We've been focused on expanding the brand with swim, sun, denim, accessories and now fragrance. We wanted our first store to be well-rounded and now it will be."
  • What is Wildfox's best-selling item right now? "Many of our fall 2014 pieces are selling quick but a standout would be the Wildfox True Star School House Cardi
  • What are some merchandise highlights in this store? "Fall 2014 is definitely the highlight. We’re the only store to offer the full collection."
  • Besides hosting shopping events and parties, what else would you love to do with this store? "We’re looking forward to events highlighting our Wildfox Kids line [above], such as Mommy &
  • What else does Wildfox have coming down the pipeline? "We have a fragrance with Elizabeth Arden launching Spring 2015. Exciting stuff!"
  • Are any other retail locations in the works? "There are! We'll begin construction on our second store at Malibu Country Mart next year."
  • The decadent dressing room area.
  • The store also carries jewelry from Leenabell designer Monica Stanley. Items include her vintage collection of repurposed, one-of-a-kind pieces ($100-$1800), her fine/custom coll
  • In addition to a collection of Wildfox Sun styles that can be purchased on the spot, the store will soon offer shoppers the ability to customize their frames.
  • Gift ideas.
  • The charming outdoor patio is Chateau Marmont-meets-Beverly Hills Hotel.

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