clock menu more-arrow no yes mobile

Filed under:

Photos: Ethical Fine Jeweler Todd Reed's Luxe Venice Boutique

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Last month, we revealed that Colorado-based fine jeweler Todd Reed's sustainably-sourced gems were gracing Abbot Kinney. As promised, Reed's industrial-chic Venice boutique made its grand debut this month. Offering the designer's elegantly raw accoutrements on the first floor, a bridal shop and offices on the second floor, and a mid-century modern-inspired living space on the third floor, the space will serve as Reed's first-ever West Coast flagship.

Located in marketing firm AK1511's former building, the 6,000-square-foot space was dreamed up by Denver-based architecture firm Tres Birds, which decked out the three-story steel structure with a dramatic vertical garden and upcycled wood accents. "Our Boulder space is very operational," Reed tells us, but "the Venice space [is] much more romantic—the nearby ocean makes this space feel more relaxed; Boulder has the mountains which are beautiful, but create a different energy."

· Todd Reed Jewelry [Official Site]
· Jeweler Todd Reed's Incredibly Luxe Gems Coming to Venice [Racked]
· Ethical Fine Jeweler Todd Reed's Venice Shop Opens Next Week [Racked]