If Anthropologie had an Australian accent, it'd look and sound like charming clothing and bedding brand Lazybones. Like its beach-loving mates Seafolly, the vintage-inspired label (and unsurprising Anthro bestsellers) has been eyeing SoCal's coastal nabes as part of its Stateside invasion—starting with Santa Monica, where it's opening its first U.S. boutique at retail-happy Main Street this December.
Fittingly located next door to Free People and across the way from Planet Blue, the shop will stock Lazybones' retro women's apparel, dreamy bedsheets, whimsical wallpapers and home goods alongside American-made and fair-trade products, founder and designer Tracey Hocking tells us. In addition to offering a curated selection of merch from Oz-based labels like Nancybird and Bonnie and Neil, Hocking reveals her plans to transform the vacant lot next door into a "tranquil, green space in the city" decked out with outdoor furniture and raised food garden beds by local urban farming company Farmscape.
The designer also tells us she chose the beachy shopping stretch for its "laid-back, relaxed feel. The area is full of so many great food and coffee shops with an emphasis on organic, healthy eating—which really fits in with what we love." Eventually, Hocking hopes to serve fresh bites made with her shop-grown ingredients; but "in the short term, we are hoping to sell artisan cold drinks and ice creams so people can relax with them in the garden." We're down for an Aussie-style tea party.
On top of all that, local sculptor Robin Murez will also occupy part of the lot for her studio, "which should provide another dimension to the space," says Hocking. The designer tells us Lazybones' first stand-alone shop is slated to debut December 5; stay tuned for more.
· Lazybones [Official Site]