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Welcome to Dress Code, a new feature borrowed from our sister site in which we pick an event in Los Angeles and ask three of our favorite shops to solve the what-do-I-even-wear-to-that dilemma.
Image via LF Stores
Last weekend's Echo Park Rising was just a primer for LA's own Coachella of sorts: FYF Fest. Now in its 11th year, the massive-two-day music festival is invading Exposition Park with the help of a few friends (The Strokes, Haim and Phoenix, to name a few) and will undoubtedly transform the USC-adjacent area into an indie fashion runway (hopefully) devoid of headdresses and feathers—and today's installment of Dress Code is here to help.
We've tapped trendy SoCal chainlet LF, stylish DTLA streetwear shop Haus of Love and cool men's boutique Wittmore to show us their best fest-ready looks for this weekend's event, which is sadly completely sold out. However, you can still try your luck winning tickets over at doLA here and here.
Where: Haus of Love, 600 South Spring Street #108, (323) 420-3007
What: Rio Warner Rainbow Sherbet crop top, $40; Rojas white perforated runner short; Paola Loves to Shop tattoo choker necklace, $12; festival pouch, $18; PLTS Swarovski Crystal Aurora hand chain, $32; PLTS Quartz cuff, $12; PLTS Alien Martian Druzy ring, $15
Why: Shop co-owner, buyer and stylist Kelly Love opted for this comfy and unique look for FYF Festgoer and customer Annette Casillas. "When going to festivals, comfort is always key, but you don't have to look dull by doing so," Love tells us. "I always look for soft breathable fabrics in exciting prints and color ways."
Where: Wittmore, 8236 W3rd Street, (323) 782-9791
What: Officine Generale blue plaid button-down shirt, $250; AXS Folk Technology dip-dyed henley, $89; Officine Generale olive green English twill chino pants, $275; black Soludos espadrilles, $38; Archival Clothing gray rucksack waxed canvas backpack, $280
Why: West 3rd Street shop Wittmore stocks cool merch for the modern man, so we asked stylish owner Paul C. Witt for his top gents picks, styled by employee Charles Godart. "This look for the FYF Fest is easy and relaxed—you need to be comfortable at the concert," Witt tells us. To get the look, Witt paired a soft and over-washed plaid button-down by Officine Generale with a dip-dyed henley by his fellow pop-up pal AXS Folk Technology. "The pants are relaxed at the waist and tapered at the cuff for a modern look," he says, while the Soludos espradrilles (made in the U.S.!) are are made for walking all day. For guys with baggage, The Archival Clothing backpack is "light and easy to carry, and frees up your hands to enjoy the show."
Image via LF Stores
Where: LF Stores, multiple locations
What: Emma & Sam Black Power Mesh Tee, $28; Love Mar Purple Crisscross Bralette, $24; Leopard Floral Boxer Short, $48; Unif Concho Hat, $24; Matisse Ascot Friday Talon boots; ASH Black Deer Leather Fringe Purse, $48
Why: LF HQ stylist Kaylynn Sheets chose this look for fellow staffer Piper Scheifele because "we wanted to have an edgy look with a feminine twist." The lightweight semi-sheer top is "perfect for that August heat," while the fest-ready fringe bag can be worn comfortably on the shoulder or as a cross-body to concertgoers' hands free for drinks and dancing. Bonus: all of the items in the outfit are part of LF's Only Sale of the Season sale, which is back for round two of 60% off all spring/summer merch.
· All Dress Code Posts [Racked]
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