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Another day, another stellar DTLA pop-up shop. This time it's Echo + Air, an edgy/ethereal local label that first caught our eye last December. Influenced by "the Japanese approach to pattern design," designer Jordana Howard has temporarily landed at equally-cool boutique Curio in DTLA's Historic Core.
Running Saturday, August 16 through Saturday, August 23, the pop-up will feature Echo + Air's fall 2014 basics ($60-$100) and specialty pieces (average $150). Not one to quietly enter the scene, the brand is teaming up with Curio to host a huge opening party Saturday night from 6-9pm, complete with music, drinks, raffles and a 10% discount card to shop with. Come one, come all!
· LA's Echo + Air Crafts Ethereal, Experimental Basics [Racked]
· New Historic Core Shop Curio Brings Edgy Boho Vibes to DTLA [Racked]