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The megadevelopment West LA community of Playa Vista has apparently been dubbed Silicon Beach 2.0, thanks to its tech-heavy roster of big names (Microsoft, Facebook, YouTube) and startups—all of which employ people who presumably need to eat, sweat, be entertained and otherwise enjoy all the amenities that life has to offer to Millennials with spending money. Its fancy retail-heavy residential development The Runway, which recently scored The Studio (MDR)'s third SoCal location, has announced a host of stylish additions to its 220,000-square-foot outdoor retail area.
In addition to scoring the fuchsia-obsessed fitness studio and healthy food options like Whole Foods and Lyfe Kitchen, the Runway will also be home to new nail salon Varnish Lab and barbershop chain 18/8 Fine Men's Salon. The massive live/work/play complex is slated to make its grand debut in early 2015, while a few tenants—including The Studio (MDR)—will open their doors later this year. No word yet on any fashion brands joining the Runway's directory; stay tuned for more updates.
· The Runway [Official Site]
· DTLA's Apolis May Bring its Global Goods to Newport Beach [Racked]
· Luxe Retail Hub Pacific City Hitting Huntington Beach Next Year [Racked]