Shop Cool Men's Merch at Wittmore's Fi3 Pop-Up Shop

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East Coast transplant Paul C. Witt is no stranger to pop-ups. The owner of cool e-shop and West 3rd Street menswear IRL shop Wittmore first arrived on LA's retail scene at Liberty Fairs' Concept 8366 & 1/2 space, and he's reprising his temporary shopping experience with a two-day pop-up shop at fashion conference and trade show Fi3 in Santa Monica this week.

Taking place at Barkar Hangar today until 8pm and Wednesday from 11am to 7pm, the pop-up is "a unique opportunity to showcase and create a limited selection of our favorite brands that traditionally aren't sold in this way," Wittmore tells us. Expect to find an array of never-before-seen and exclusive merch from a host of cult cool and startup LA men's brands, including sleek shirting from Ministry of Supply, retro essentials by Ace Rivington, comfy basics from Cotton Citizen and UNCL, selvedge denim from Norman Russell, edgy carryalls by Kao Pao Shu, and much more.

On top of enjoying top-notch retail therapy at the usually industry-only event, shoppers can also indulge in delish food truck grub, sips from Juice Served Here and exclusive access to Fi3's opening night party tonight from 5 to 8pm.

Into it? Check out the complete list of the pop-up shop's brands and more deets on tonight's bash here.
· Fi3 [Official Site]
· Wittmore [Official Site]