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Inside Rebel Yell's Colorful, Cali-Inspired Pop-Up at The Grove

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Rebel Yell designs for "the tomboys, the rebels, the girls with tousled hair and torn up tees who play by their own rules." Quickly embraced by young Hollywood (Vanessa Hudgens, Selena Gomez, Ashley Tisdale), the made-in-LA label is unapologetically laid-back, offering a generous stash of bright and sporty basics that cater to SoCal's permanent-vacation vibe.

Now through the rest of the summer, RY's bestselling slogan tees, super-soft sweats and more can be scooped up at The Grove, right next door to Pacific Theatres. The space also features a small but mighty curation of VeraMeat jewelry and OneTeaspoon denim that pair well with the brand's breeziest pieces.

Tour the shop below, expect men's style to hit the floor within three to four weeks, and stay tuned for the opening of RY's first standalone store on Sunset next month.

· Rebel Yell [Official Site]
· VeraMeat Brings Avant-Garde Accoutrements to Beverly Hills [Racked]


189 S Beverly Dr, Los Angeles, CA 90212 (310) 288-0050 Visit Website