Inside Rebel Yell's Colorful, Cali-Inspired Pop-Up at The Grove

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Grid View

Expand

• Rebel Yell's vibrant loungewear hangs from racks and walls. Basic shirts range from $50 to $70, hoodies are a bit over $100 and sweat pants range from $88 to $90.
• Aussie label OneTeaspoon's popular cut-off shorts can be found here.
• VeraMeat's avant-garde accoutrements also litter the space.
• OneTeaspoon shortalls with leather shoulder straps? Yes, please.
• Rebel Yell at The Grove is open Monday through Thursday from 10am-9pm, Friday through Saturday from 10am-10pm and Sunday from 11am-8pm.

Rebel Yell designs for "the tomboys, the rebels, the girls with tousled hair and torn up tees who play by their own rules." Quickly embraced by young Hollywood (Vanessa Hudgens, Selena Gomez, Ashley Tisdale), the made-in-LA label is unapologetically laid-back, offering a generous stash of bright and sporty basics that cater to SoCal's permanent-vacation vibe.

Now through the rest of the summer, RY's bestselling slogan tees, super-soft sweats and more can be scooped up at The Grove, right next door to Pacific Theatres. The space also features a small but mighty curation of VeraMeat jewelry and OneTeaspoon denim that pair well with the brand's breeziest pieces.

Tour the shop below, expect men's style to hit the floor within three to four weeks, and stay tuned for the opening of RY's first standalone store on Sunset next month.

· Rebel Yell [Official Site]
· VeraMeat Brings Avant-Garde Accoutrements to Beverly Hills [Racked]