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In addition to stylish sunnies, cool shoes and humanitarian accessories, you can also shop your way to socially-minded salvation while staying fresh and clean, too. Our latest conscious consumerist obsession is Proper Soap, a just-launched LA company that funds clean water water programs in third world countries.
In addition to peddling luxurious, French-milled vegan candles and shower gels (lip balms and lotions are on the way), the local brand crafts this perfect lightly-fragranced soap bar. Paraben-, dye- and chemical-free, this shea butter and olive oil soap offers a balanced blend of elderflower, lychee, pear and marine notes. Smell that? It's the squeaky-clean scent of change.
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