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Modern Home Goods Haven NotNeutral Opens in Pasadena

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Modern decor addicts and graphic design types will be at home at notNeutral's new boutique in Pasadena, where award-winning architecture and interiors firm Rios Clementi Hale Studios' third SoCal location officially opened today. Filled with everything from coffee mugs to pillows to rugs, the 1,000-square-foot pop-up shop (which is expected to go perm) is the latest addition to the outdoor shopping stretch's historic One Colorado center, where Cop. Copine and Vince are also expected to open soon.

Tucked away at 20 Hugus Alley behind J. Crew and steps from Mohawk General Store, the store stocks the LA decor brand's signature city plates, stylish textiles, unique giftables, and more. In addition to offering an exclusive serving plate inspired by the Tournament of Roses parade, the boutique will also carry notNeutral's debut line of colorful scarves and pocket squares.

NotNeutral is open Monday through Saturday from 11am to 7pm and Sunday from 12pm to 6pm.
· NotNeutral [Official Site]
· Pop-Ups: Not Neutral's Beverly Hills Holiday Shop [Racked]
· Mapped! LA's 38 Best Shops for Home Decor and Furniture [Racked]
· NotNeutral's Colorful Home Goods Land in Pasadena Next Month [Racked]

NotNeutral

20 Hugus Alley, Pasadena, CA 91105