Stylish SF Maternity Shop Mom's the Word Arriving at W 3rd Soon

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If you missed cool maternity e-tailer HATCH's pop-up on West 3rd Street last month, there's still hope for your fashion-forward bump. After 17 years of serving stylish mamas in the Bay Area, Mom's the Word is opening their first LA store at the retail therapy-happy stretch, making it their third brick-and-mortar Cali location (they've already got shops in SF and Palo Alto).

Soft-opening next Tuesday, July 1, the shop is taking over edgy store TEN's recently vacated 900-square-foot space. On top of stocking maternity and post-pregnancy merch from their own in-house line, expect to find apparel, loungewear, intimates nursing gear and more like Seraphine, Michael Stars, Cynthia Vincent, Tees by Tina, Belly Bandit and many more brands. "People from LA kept coming into our stores up north and telling us we needed to be [here], and we listen to our customers," store owner Sarah Pollak tells us. "[West 3rd] just felt right, like it was the time, and this was the place."

"Plus, of course, we're totally jazzed to be surrounded by LA fashion," says Pollak. "Our heart is in SF for sure, but, let's face it, LA's got style with a capital 'S.'" (Awww, we love you, too!)

Excited for it? The chic mom boutique's throwing a grand opening bash Thursday, July 10, complete with sweet treats from Swedish candy company Sockerbit, bites, bubbly and giveaways. Plus, enjoy 20% off your entire purchase; the first 25 shoppers who RSVP to the party also score a special goody bag. Save your spot by emailing robin@charmedpr.com.
· Mom's the Word [Official Site]
· Chic Mommy E-Tailer HATCH Has Just Popped Up on West 3rd [Racked]
· Save Big at Beckley, Trina Turk, More at West 3rd's Sidewalk Sale [Racked]