New Men's Brand JONNY IV Is Inspired by Global Street Style

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Grid View

Expand

• Images via JONNY IV
• Ever the troopers, the three amigos set out to find another public loo. What inspired you to create the brand? "​My experience has been running e-commerce divisions at primarily women's fashion retailers
• Who or what inspires your designs? "[We offer] fashion for the every man, and while I keep an eye on the trends on the runway, I gravitate more towards what the guy down the street is wearing. Fashion blogs and street style a
• What do you have planned for the future of Jonny IV? "​I'm a big believer in the online space, so much of our focus will be on growing our digital presence and speaking to and reaching our customers directly. But look out for some

More good menswear news for your Monday. When fashion industry vet Eugene Kang noticed a major hole in the online market for stylish, wallet-minded guys' apparel for the under-25 crowd, he set out to solve the problem himself. After running e-commerce departments for women's retailers like Forever 21 and Planet Blue, Kang created JONNY IV, a new affordable men's brand inspired by street style meccas like London and LA.

Named after Kang's son and his family's seemingly lucky number (the brand is pronounced "Jonny the fourth"), the line is comprised of Cali cool jackets, button-downs, basic tees, solid and print joggers and more for $16 to $74. In addition to finding inspiration from guys around the globe, the founder tells us "it's [our] customers who are our eyes and ears for what is hot right now, so we welcome their feedback and hope to respond with merchandise that is to their liking." To start, the brand's tapping their Facebook fans to vote for their fave tee design to be produced in their next run.

Dig it? Get to know the cheeky brand and its incredibly friendly founder, plus see more lookbook shots after the jump below.

· JONNY IV [Official Site]
· Stylish Skaters Will Love New LA Men's Brand Wolf & Man [Racked]