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LA moms are clearly having the best month ever. In addition to hosting The Glow's star-studded book launch, our city is now home to HATCH's first West Coast pop-up shop. The fashion-forward maternity e-tailer's 750-square-foot store is located inside Shareen's former space at 8377 West 3rd Street. The pop-up runs today through Monday, May 26, 11am to 7pm daily.
In addition to hosting glorious gear to wear before, during and after pregnancy (Gwen Stefani and Olivia Wilde are superfans), "HATCH POP-SHOPwest" also features decor finds from Hunter's Alley, sunglasses from Anda & Masha For Selima, kids clothes from Mini Rodini and gifts from Valleybrink Road. Bonus for early shoppers this weekend: score a curated bag of goodies with purchase that includes products from The Honest Company, fragrance from Leilani Bishop and a copy of The Glow's new book.
To toast the exciting launch, yours truly will be hosting an exclusive shopping event there next Tuesday, May 13. Guests can enjoy perusing HATCH's spring 2014 collection (beloved by non-moms, too!) while taking in tasty treats and receiving a snazzy gift with purchase. Email firstname.lastname@example.org to join the fun.
· Hatch [Official Site]
· Seven Places to Find Fashion-Forward Maternity Clothes Online [Racked Nat'l]
· Stylish LA Moms Jenni Kayne, Clare Vivier, More Toast The Glow [Racked]