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- Welcome.
- Goop superfans huddled on the first floor, discussing their retail strategy. Bonus: everything—from the chairs to the tables to the display racks—are available for purchase, so you can essentially replicate the store's setup in your own
- Elegant home decor items.
- Stacks of Paltrow's authored books litter the store.
- The tags on these $42 Nickey Kehoe napkins read: "This traditional Khadi textile takes its inspiration from Ghandi and his vision of rural self-reliance." Aww.
- Shoppers can take a break for a game of backgammon, because of course.
- More shiny things.
- LA designer Clare Vivier crafted these exclusive pouches for Goop. Small is $175, large is $260.
- Delicate jewelry options include pieces by Jennifer Meyer, Willow Roe and Ashley Pittman.
- Moisturizer from LA beauty startup BeautyCounter displayed near an Araks pa
- The Goop pop-up return policy.
- The first floor's rack of clothing includes pieces from Stella McCartney, as well as Goop collabs with FRAME denim,
- Enchanting animal heads mounted on the wall, similar to Jenni Kayne's kids playroom setup. (Side note: how are Gwyneth and
- Educational kids toys by Seedling.
- Second floor home furnishings.
- The second floor rack includes Cushnie et Ochs swimsuits, as well as Goop collabs with Crippen,
- One luxe table offers pricey finds from Michael Kors and Stella McCartney.
- More Clare Vivier goodness. In-store event alert! Team Clare will be on hand to monogram purchased bags today from 4 to 8pm and Saturday from noon to 4pm.
- Although the space lacks any trace of celebrity trainer Tracy Anderson (Paltrow's pint-sized bestie and business partner)
- Incredible-smelling face oil by UK's Ila.
- Restorsea's exclusive Goop travel kit.
- Goop's pillow collab with LA artist Peter Dunham.